Working Nike was for a long time like playing in different league. The expectations were always high. But after you put your life on hold for a year, you could always stand back and look at something great. And with the celebrity they brought to almost every campaign, your site would almost always get a million hits on the first day.
The site we proposed to accompany Weiden’s commercial homage to Bruce Lee’s film was a multi-level game experience, featuring Lebron James, that paid similar homage decades of game genres – from 2D Scrollers, to RPGs, to Text Adventure.
credits: glen sheehan, nicholas will, steve johnson, guy reingold
