I am a lot of things. But mostly a creative strategist and writer.
My particular set of skills is directed at doing successful campaigns, content, and promotions around brands/products/services/people. These include – but are not limited to – IBM, Nike, Sprite, Palm, Red Bull, GE, and Etihad. I have lived and worked in San Francisco at places like AKQA, Saatchi, and Anderson & Lembke. I now live in New York area and have worked at places like Ogilvy on IBM and at The Barbarian Group, where I led creative on such clients as GE, IBM, Etihad, and JBL. Most recently, I’ve partnered with smaller agencies for pitches and, well, whatever else is needed.
My past work includes a campaign that elevated Microsoft in the enterprise space, partnership content for GE, a full-feature film for Red Bull, and an interactive billboard for IBM that demonstrates the benefits of an intelligent supply chain. Awards include One Show, D&AD, Clio, Comm Arts, London International, Belding, NY Festivals, Sundance (as producer), and AICE (Best of New York).
Of course, none of this great work would exist without the help and partnership of other writers, art directors, filmmakers, technologists, account and project management. So, you know, thanks. I’m at:
Email: 1adamlau@gmail.com
LinkedIn: https://www.linkedin.com/in/adam-lau-b91342/
Check out the work samples in the menu.
